"Game Business Aims to Create Synergy Between Technology and Music"

Hive's flagship group BTS currently accounts for less than 20% of Hive's total revenue. However, as all members are expected to complete their military service and return by June this year, it is anticipated that the revenue share will rise again upon their full-group comeback.


On the afternoon of the 25th, Hive CEO Jaesang Lee was asked during a conference call about BTS's current revenue share. He explained, "I cannot provide specific numbers, but the share is roughly below 20%. Although solo albums were released during the members' military service period, there were no performances, so the revenue has significantly decreased."


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This is due to most BTS members being unable to promote last year because of their military service. Among the members, the eldest Jin completed his service in June last year, and J-Hope finished in October last year. The remaining members are scheduled to be discharged by June.


CEO Lee added, "Once all BTS members return, they will start comeback activities and performances, so their revenue share will continue to increase." He also explained, "Meanwhile, other artists are also growing together, resulting in a stable portfolio balance overall."


However, CEO Lee did not disclose specific comeback schedules for BTS. He said, "BTS members are symbolic artists who have grown together with Hive since its inception. We will always do our best to support them so they can deliver great performances and achieve global success."


He also explained the background of entering the gaming business through the affiliate Hive IM. CEO Lee said, "We started the gaming business to balance the portfolio focused on music within the entertainment vertical," adding, "the purpose is more about creating synergy between technology and music rather than between games and music."



Meanwhile, Hive decided on a year-end cash dividend of 200 KRW per common share on the same day. The dividend yield is 0.08%, with a total dividend amount of approximately 8.3 billion KRW.


This content was produced with the assistance of AI translation services.

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