Inshorts Applies AI Digital Product Placement Solution 'Inshorts PPL' to Newtopia

- Maximizing Content Immersion and Brand Exposure with AI-Based Digital Product Placement Solution
- Expanding Collaboration with Global Advertisers like Trip.com... Evolving into a Premium K-Content Advertising Solution

[A scene from Newtopia Episode 2, featuring a Lian Hair advertisement utilizing the Inshorts PPL solution. (Photo by Inshorts)]

Video content AI solution startup Inshorts (CEO Geonchang Lee) announced on the 25th that it applied its AI digital product placement solution, 'Inshorts PPL,' to the Coupang Play series 'Newtopia.' Through this work, Inshorts introduced next-generation product placement that effectively integrates products matching the advertiser's campaign timing into the content.

Newtopia is a Coupang Play series depicting the story of soldier Jaeyoon (Park Jung-min) and his lover Youngju (Jisoo) running toward each other across the zombie-infested Seoul city center. Directed by Yoon Sung-hyun, known for the films 'Guardians' and 'Time to Hunt,' this is his first series project, garnering high expectations. It premiered on the 7th through Coupang Play and Prime Video, reaching 240 countries worldwide.

Inshorts conducted product placements for various brands such as Trip.com, Lian Hair, MotiV, zro, and Kiki Quokka in this work. Especially with the application of the AI digital-based Inshorts PPL, differentiated from traditional product placement methods, participating brands could execute advertisements for the latest products and services more timely according to their desired campaign periods. Advertisements were inserted using various environments and props such as buildings, buses, stores, and dolls, providing viewers with high immersion while effectively conveying product and brand messages.

The Inshorts PPL applied in this project incorporates Inshorts' proprietary technology called the 'Seamless Brand Placement Pipeline.' Traditional product placement required pre-planning and filming, limiting the real-time reflection of product timeliness and brand campaigns. However, Inshorts' AI digital product placement solution enables ad insertion that appears to exist on the set even after content filming is completed by utilizing AI technology. This allows for timely promotion of the latest products and enables brands to incorporate appropriate marketing strategies into the content.

The Newtopia AI digital product placement campaign is attracting attention in the marketing industry for overcoming the limitations of traditional product placement methods and enabling flexible digital advertising execution. Based on broad content partnerships encompassing broadcasters and production companies, Inshorts supplies the Inshorts PPL solution to various video content such as dramas, movies, and YouTube short-form channels. It plans to lead the premium content advertising market by supplying solutions not only domestically but also to various global content.

Marketers executing advertisements are also paying attention to Inshorts' technological capabilities. A representative from Lian Hair stated, “We chose the ‘Inshorts PPL’ solution for the most effective promotion,” adding, “Through an innovative approach impossible with traditional product placement methods, we were able to naturally expose our brand to global consumers.”

Inshorts CEO Geonchang Lee said, “Inshorts PPL, which enhances quality while reducing costs, is an important technology that changes the paradigm of the existing content advertising market,” and added, “We are continuously developing through collaboration with domestic and international broadcasters and content producers, and we will continue to create new value for both brands and consumers in the global advertising market.”

Inshorts is a video content AI solution startup providing Inshorts PPL and a 4K video repackaging solution specialized for video content called ‘AI SuperScaler.’ It pioneered the digital product placement solution field in Korea and continues active collaboration in the global content market through innovation in both technology and business.

This content was produced with the assistance of AI translation services.