Shinan County Applies for 'Colorfull+ Shinan' Trademark

Branding the Islands with 'Seven Vibrant Colors'
Distinctive Color Policy Highlights the Unique Charms of Shinan

Shinan County, South Jeolla Province (Governor Park Woolyang), announced on the 25th that it has completed the trademark application for ‘Colorfull＋ Shinan’ to promote its colorful policy, which designates unique colors for each island, and to secure intellectual property rights.

This trademark application is an important step in widely publicizing the originality of Shinan County’s color policy. The ‘Colorfull＋ Shinan’ trademark has been registered in both Korean and English versions, each under 11 categories (service marks, 3, 16, 25, 29, 30, 31, 32, 33, 35, 41). This trademark will be used for various goods and tourism services, including Shinan’s agricultural and marine specialties and tourist attractions.

The trademark 'Colorfull＋ Shinan' has been successfully registered. Provided by Shinan County

‘Colorfull＋ Shinan’ is a brand that expresses the unique characteristics of Shinan’s various islands through seven colors, symbolizing the islands’ diverse cultures and the vibrant colors of the beautiful flower gardens found on each island.

In particular, Shinan’s colorful charm is represented through: purple for the lavender and aster of Purple Island; yellow for the daffodils of Seondo; green for the olive gardens of Shini-do; white for the Shasta daisy gardens symbolizing the nobility of the Jangsan-do 3.18 Independence Movement; red for the camellia of Aphae-do; blue for the hydrangea gardens of Docho-do; and pink for the wild peach blossoms of Maehwa-do.

Furthermore, ‘Purple Island,’ a representative success case of Shinan’s color policy, has been internationally recognized by being selected as the ‘World’s Best Tourism Village’ by UNWTO (United Nations World Tourism Organization) and winning the Gold Award for ‘Livable City’ at the 2024 LivCom Awards. Such color marketing strategies present new possibilities for regional brand development and will promote the global expansion of Shinan’s tourist destinations and local specialties.

Governor Park Woolyang stated, “Based on the promotion of the ‘Colorfull＋ Shinan’ trademark, we will widely publicize Shinan’s unique charm both domestically and globally, further enhancing Shinan’s global recognition and revitalizing the local economy.”

This content was produced with the assistance of AI translation services.