Busan Transportation Corporation Opens Ambitious Campaign to Revitalize Public Transportation

A Workshop for Achieving a 20% Urban Rail Modal Share
Developing Strategies for Revitalizing Busan's Public Transportation through Expert Discussions

Busan Transportation Corporation (President Lee Byung-jin) will hold a workshop on the 26th at the Railroad Human Resources Technology Institute (located in Hopo, Yangsan), the corporation's training center, to promote its key project, "Revitalization of Public Transportation Centered on Urban Rail."

This event will be attended by the Public Transportation Revitalization Task Force (TF), established by Busan Transportation Corporation in January this year, as well as urban rail line-specific station and facility specialists, to explore strategic directions for promoting the use of public transportation centered on urban rail.

'Best Slogan in the Citizens and Employees Category of the Public Transportation Promotion Slogan Contest.'

In the first part of the workshop, a lecture titled "Busan Public Transportation Policy and the Direction Busan Transportation Corporation Should Take" will be given by a research fellow from the Strategic Planning Team of the Busan Research Institute. In the second part, in-depth discussions will be held on 17 ongoing tasks across three major areas: △ transportation policy improvement △ public promotion targeting citizens △ enhancement of user convenience, to discuss strategies for advancing Busan's public transportation revitalization policy.

'Best slogan in the Citizen and Staff category of the Public Transportation Promotion Slogan Contest.'

Additionally, to promote urban rail usage, the corporation plans to conduct strategic marketing using a public transportation revitalization slogan created through citizen participation, and will continuously hold communication events with citizens such as a storytelling contest commemorating the 40th anniversary of Line 1's opening and a citizen appreciation concert.

Lee Byung-jin, President of Busan Transportation Corporation, stated, "This workshop will mark the official start of Busan Transportation Corporation's urban rail-centered public transportation revitalization project and serve as a meaningful occasion to unite the corporation's full capabilities. We will create opportunities for citizens to directly participate in promoting public transportation use and contribute to establishing a more convenient public transportation culture."

This content was produced with the assistance of AI translation services.