"'Edward Lee Burger' Sells Well"… Mom's Touch Store Sales Up 61.3%

Official Sales Began at 320 Stores from the 18th
Achieved 328% of Expected Sales Volume
"Beef Burger Receiving Enthusiastic Response"

Mom's Touch announced on the 25th that the average daily sales of stores officially selling the two types of 'Edward Lee Burgers' increased by 61%. It was explained that the sales volume of the new products in the first week reached 328% of the expected sales volume.

Mom's Touch released two types of 'Edward Lee Burgers': the 'Edward Lee Cyburger' and the 'Edward Lee Beef Burger,' both featuring a special bacon jam developed with Chef Edward Lee's unique recipe as the 'kick' (secret). To faithfully implement Chef Edward Lee's recipe, Mom's Touch began official sales on the 18th at a total of 320 stores, including 12 directly managed stores.

'Edward Lee Beef Burger', 'Edward Lee Cyburger'. Mom's Touch

Mom's Touch explained that the 'Edward Lee Beef Burger' is receiving particular attention. In a survey conducted during the pre-order event at directly managed stores, 90% of respondents expressed satisfaction with the taste. As positive evaluations of the 'Edward Lee Beef Burger' spread, the daily sales of all beef burgers at the 320 stores increased by 574% compared to the same period before the release on the 18th.

Mom's Touch is operating the production line for the key ingredient, bacon jam, at full capacity due to the popularity far exceeding expectations, and is urgently responding by securing additional production lines in preparation for nationwide sales scheduled for the 6th of next month. However, since the bacon jam undergoes a manufacturing process based on Chef Edward Lee's recipe, it is expected to take some time to meet all customer demand.

A representative from Mom's Touch said, "The collaboration with Chef Edward Lee was planned as an important point to properly showcase Mom's Touch's capabilities beyond just the publicity from collaborating with a star chef. We are preparing to demonstrate a solid competitive edge in various areas from chicken burgers to beef burgers and chicken in 2025, so please look forward to it."

This content was produced with the assistance of AI translation services.