SK Telecom Unveils AI Ensuring Construction Site Safety at MWC25

Introducing 'FAME' to Prevent Cybercrime
Operating a Space to Support K-Content Export

SK Telecom announced on the 25th that it will showcase AI technologies that protect industrial site safety and user personal information at the world's largest mobile communications exhibition, Mobile World Congress (MWC), held from the 3rd to the 6th of next month.

First, it will reveal the demonstration results of the autonomous driving technology 'VLAM' (Visual Localization And Mapping), which enables precise movement in various industrial environments such as construction sites, hospitals, and office buildings. VLAM refers to a technology that uses spatial analysis and precise positioning AI to analyze camera footage mounted on robots in real time and accurately determine their location. Robots utilizing VLAM can safely assist in transporting and stacking materials at construction sites, and can also find optimal routes to deliver medicines in hospital wards, leading to collaborations with medical institutions. SK Telecom previously showcased the use of VLAM for navigation for the visually impaired at MWC 2023.

SK Telecom employees are examining the autonomous driving technology 'VLAM' (Visual Localization And Mapping) kit. Photo by SK Telecom

It will also introduce 'FAME' (Fraud detection AI for MNO & Enterprise), a communication big data-based AI security solution available for both individual and corporate customers. FAME provides both a fraud detection model for corporate clients and a spam filtering model for mobile communication users. For example, using the fraud detection model, if a user logs into a banking application and a call history with a voice phishing number is detected, the system can halt account transfers or send warnings. It can also detect and block spam, smishing, malicious apps, and malicious URLs by leveraging large language model (LLM) technology.

Additionally, SK Telecom will operate an 'AI Service' space within the exhibition hall featuring the 'AI Media Studio,' which supports the overseas expansion of K-content. This studio demonstrates technology that separates audio tracks included in video content such as dramas and entertainment shows and replaces them with copyright-free or AI-generated audio. Technologies such as 'Auto Reframe,' which optimizes broadcast videos into mobile-friendly shorts content, and 'VPP' (Virtual Product Placement), which naturally inserts 2D and 3D products into existing videos without separate filming to advertise localized brand images and products, will also be showcased. The multilingual support features were jointly developed by SK Telecom, startup XL8, and Hudson AI.

This content was produced with the assistance of AI translation services.