"Home Shopping Pure Gold Sells Like Hotcakes"... KT Alpha Achieves 2.13 Billion Won Sales in 2 Hours

Gold Safe Products Achieve 135% of Sales Target
Gold Safe Sales Reach 1 Billion KRW This Year

KT Alpha Shopping recently announced on the 20th that due to the surge in gold demand amid global economic uncertainties, sales of both pure gold and gold safe products for storing gold have increased.

KT Alpha Shopping recorded order amounts of 570 million KRW and 760 million KRW respectively during the 24K pure gold jewelry sales broadcasts held on the 11th and 15th of this month. Approximately 4,000 sets were sold during a total broadcast time of 120 minutes. In the second broadcast of the same product, the order amount increased by about 35%, achieving a sales rate of 266%.

KT Alpha Shopping's flagship program Soosijap (#) showcasing the '24K Pure Gold Jewelry' sales broadcast screen. (Photo by KT Alpha)

Gold safe products also showed excellent sales performance. On the afternoon of the 15th, KT Alpha Shopping conducted a sales broadcast for the safe 'Metacell Metalle Moneywindmill,' achieving a high sales rate of 135% compared to the target. This is analyzed as an increase in demand for safes due to the rise in gold prices.

KT Alpha Shopping has conducted a total of six gold safe sales broadcasts this year alone, achieving approximately 1 billion KRW in order performance. The average sales achievement rate compared to the target was also 130%.

On the 21st, KT Alpha Shopping specially scheduled broadcasts for pure gold and gold safes. At 8 a.m. on the 21st, 'Sujeong Shop' will sell a total of eight types of 24K pure gold jewelry products, including pure gold gold bar necklaces, pure gold clover bracelets, and pure gold horsebit bangle necklaces. At 9 p.m., a discount sales broadcast for Sunil Safe's 'Metacell Metalle Moneywindmill' will be held. During the 'Last One Day Special Exhibition' on the 28th, in addition to the discount broadcast, gift certificates will be additionally given through a raffle.

Nam Jeong-hoon, Head of T-Commerce Strategy Headquarters at KT Alpha Shopping, said, “We will respond to customer demand through strategically scheduled broadcasts considering market conditions.”

This content was produced with the assistance of AI translation services.