'Shin Ramyun Tumba' Targets Global Taste Preferences

Nongshim Expands Shin Ramyun Tumba Sales Network
by Partnering with Overseas Distributors

Nongshim has selected 'Shin Ramyun Tumba' as a strategic product to target the global market and is accelerating efforts to secure overseas distribution channels.

Shin Ramyun Tumba is a product inspired by Nongshim's Toowoomba pasta recipe, launched in September last year. The key to its flavor is the ability to enjoy the spicy taste of Shin Ramyun combined with the rich and savory flavors of fresh cream, cheddar cheese, and parmesan cheese, along with a smooth texture all at once. Shin Ramyun Tumba became Nongshim's biggest hit last year, selling 25 million packs domestically within just four months of its release.

Recently, Nongshim confirmed that Shin Ramyun Tumba will be stocked in Australia's largest supermarket chain, Woolworths, and Japan's top convenience store distributor, Seven-Eleven. The product will be launched in all stores of these distribution channels starting from March and April, respectively. Woolworths operates about 1,100 stores nationwide in Australia, holding approximately 40% of the distribution market share, while Seven-Eleven runs around 21,000 stores in Japan.

In addition to Australia and Japan, Nongshim is promoting the entry of Shin Ramyun Tumba into China, Southeast Asia, the United Kingdom, and the European Union (EU). Particularly, the United States, where local production of Shin Ramyun Tumba began in November last year, is achieving results centered on Asian markets. The largest U.S. retailer Walmart plans to start sales in June, and Nongshim intends to officially expand the market by launching a square container type of Shin Ramyun Tumba, which is preferred by American consumers, at the end of March.

Global content-linked marketing will also be strengthened. Edward Lee, who is currently the model for Shin Ramyun Tumba in Korea, will be featured in global advertisements including in the U.S., and in Malaysia, marketing will be intensified using the popular local 'TikTok drama' format.

A Nongshim official stated, "Top distributors in various countries around the world are showing great interest in Shin Ramyun Tumba, which combines Shin Ramyun's delicious spiciness with smoothness and savory richness," adding, "Based on the achievements in Japan and Australia, we will promote Shin Ramyun Tumba worldwide together with leading companies in global distribution markets such as the U.S. and China.”

This content was produced with the assistance of AI translation services.