"Total Prize Money 20 Million Won"... Reebok Recruiting Participants for Training Competition

Online Preliminary Registration Open Until the 25th
Final Competition to Be Held on April 12
Grand Prize: 3 Million KRW and 1 Million KRW Gift Certificate for Winners

LF's global sports brand Reebok announced on the 18th that it will hold the first 'REE:BOX IN SEOUL' training competition this April.

This competition will be conducted in a challenge format that comprehensively tests physical strength, skills, and teamwork. The total prize money is approximately 20 million KRW. Earlier, in January this year, Reebok officially declared its commitment to enhancing sports performance by launching the 15th series of its signature training shoes, Nano.

Online preliminary registration is open until the 25th on the official Reebok online store. Preliminary participants must submit mission videos performing specific workouts, including push-ups and pull-ups, within a time limit. After evaluation, 60 male participants and 60 female participants, totaling 120 people (in teams of two), will advance to the finals. The online preliminary participation fee is 10,000 KRW per person, and all participants will receive a 20% discount coupon usable at the official Reebok online store. The results of the online preliminaries will be announced on March 14.

The competition is also recruiting 90 staff members for judging, equipment operation, score recording, and athlete guidance. Selected staff will be provided with Reebok shoes and apparel.

The final competition will be held on April 12 at Korea University's Hwajeong Gymnasium. The final participation fee is 159,000 KRW, and all participants will receive the 'Nano X5 Package,' which includes Reebok's representative training shoe 'NanoX5.' The package consists of a competition T-shirt, wristband rubber bands, socks, a GYM color patch set, and a Nano badge. Detailed programs for the final competition will be announced after the online preliminaries conclude.

The winning teams (male and female divisions) will receive a prize of 3 million KRW and a 1 million KRW Reebok online gift certificate. The runner-up teams will receive 2 million KRW and a 1 million KRW Reebok online gift certificate.

Reebok, which successfully established itself in the domestic market last year by reorganizing its brand heritage, will actively expand into the sports performance market this year, including CrossFit and basketball, beyond fashion and lifestyle. In particular, CrossFit is a representative category that Reebok has led in the North American market for a long time, and this year it plans to continue active expansion in Korea through online and offline marketing.

An LF Reebok official said, "This year, Reebok will focus on launching performance lines optimized for more active sports activities by redefining its sports heritage, expanding its influence in both global and domestic markets. Starting with this training competition, we plan to strengthen related online and offline marketing."

This content was produced with the assistance of AI translation services.