Samjong KPMG Publishes Financial Trend Analysis Report Based on CES 2025

Samjong KPMG announced on the 13th that it has published a report analyzing the core technologies of financial and fintech companies participating in CES 2025, the world's largest electronics and IT exhibition, as well as the future directions of change in the financial industry.

At CES 2025, cutting-edge technologies and innovation cases from various industries such as artificial intelligence (AI), mobility, and digital health attracted attention. Samjong KPMG selected the key technology keywords for financial and fintech companies participating in CES 2025 as ▲AI ▲blockchain ▲IoT ▲cybersecurity ▲payment ▲mobility ▲digital healthcare. Financial and fintech companies are launching various future-oriented convergent financial services based on these technologies, and the adoption of such technologies is expected to lead changes in the financial industry.

The report analyzed four major trends that will lead the future of the financial industry. First, strengthening connectivity between finance and other industries. As the connection between finance and other industries strengthens, the convergence of financial and other industrial ecosystems is expected to accelerate. Convergent services with digital healthcare and mobility (such as robotaxi) industries are emerging, and the rise of telematics-based financial products such as in-vehicle payment systems, embedded finance, and usage-based insurance (UBI) is gaining attention.

The second trend is a cashless society and innovation in payment infrastructure. As cashless payments rapidly spread worldwide, the concept of traditional currency is changing. Future currency will evolve from a physical form to a digital form managed and transacted online in real time, and through technologies such as AI payments, it is expected to enhance personalized financial experiences by providing ▲expanded accessibility across borders ▲simplified transaction processes ▲low cost and high efficiency.

The third trend is the creation of financial opportunities through tokenization. Tokenization is expected to create new opportunities in the financial market. Tokenization is occurring not only for traditional standardized securities but also for real assets such as real-world assets (RWA) and security tokens (ST), including real estate, artworks, and raw materials. This is expected to contribute to securing various funding methods by increasing transaction efficiency and promoting asset liquidity.

Lastly, attention was paid to AI-based financial service innovation and strengthening cybersecurity. With the advancement of autonomous AI agents, ultra-autonomy, ultra-personalization, and ultra-connectivity are expected to be enhanced in major fields including financial services. In the AI cybersecurity domain, improvements through data learning are expected to further strengthen the security system of the financial industry.

Lee Dong-geun, Partner and Head of the AI Center at Samjong KPMG, said, “As technological innovation accelerates, it is essential for the financial industry to respond,” adding, “It is important to analyze the impact on the financial industry and prepare proactively.”

He also stated, “The financial industry must respond to structural changes in the financial sector through accelerating digital transformation, providing ultra-personalized services, strengthening risk management, and expanding inter-industry convergence based on AI, mobility, blockchain, and healthcare.”

This content was produced with the assistance of AI translation services.