'Mobile Live Broadcast Effect'... CJ OnStyle's Operating Profit Up 20.1% Last Year

Sales up 8.5% year-on-year
"Through a 'one platform' strategy centered on mobile live commerce"

CJ ENM's commerce division, CJ OnStyle, announced on the 12th that it recorded an operating profit of 82.3 billion KRW last year. This represents a 20.1% increase compared to the same period the previous year. The improvement in profitability is attributed to the strengthening of the mobile live commerce business.

During the same period, sales reached 1.4514 trillion KRW, marking an 8.5% increase compared to the previous year. A CJ OnStyle official explained that the 'one platform' strategy, which organically links TV and e-commerce centered on strengthening mobile live commerce, proved successful. In fact, the transaction volume of mobile live commerce rose by 96% compared to the previous year and by 132% compared to 2022. The competitiveness of the video commerce platform spanning mobile and TV has been significantly enhanced.

Meanwhile, in October last year, the monthly active users (MAU) reached an all-time high since the launch of CJ OnStyle. The platform's strengthened competitiveness has led to a large influx of trendy emerging brands and an advancement in product competitiveness.

This year, CJ OnStyle plans to solidify its position as a video curation commerce platform by focusing on nurturing IP based on its mobile live commerce super-gap competitiveness. It will increase integrated video content IP for mobile and TV channels and accelerate the development of major IPs that will expand to external video platforms such as TVING, YouTube, TikTok, and Instagram. The first integrated major IP of this year is 'Get It Beauty,' launched in early February. Get It Beauty is the first case to be dualized by channel according to the characteristics of mobile and TV.

This content was produced with the assistance of AI translation services.