Shinsegae Centum City Presents Various New Semester Items by Price and Age Group

Shinsegae Centum City is presenting a variety of products and promotions by price and age group ahead of the new school semester in March.

Shinsegae Centum City Kids Luxury Brands to Sports Brands New Semester Bags. Provided by Shinsegae Centum City

With the demand for new semester gifts concentrated at the beginning of the year and the ongoing low birthrate trend, the 'Ten Pocket Tribe' trend?where not only the whole family but also acquaintances open their wallets for children?continues. As a result, department store children's genre sales have increased by 25% and the number of customers by 13% compared to the previous year so far this year.

Accordingly, premium children's specialty stores propose products that will attract the Ten Pocket Tribe, ranging from kids' luxury brands to sports brands.

For example, Burberry Children offers two options depending on the desired length: a long quilted jacket and a short quilted jacket, while Fendi Kids introduces steady-selling lightweight backpacks and Boston bags.

Additionally, Fila Kids presents a Cinnamoroll backpack set released in collaboration with the globally popular Sanrio Characters, and MLB Kids showcases the New Lux Monogram backpack set emphasizing safety by attaching a whistle for emergencies and reflective points on the straps.

At Centum City Mall, including the 'Sports Shoe Specialty Store' opened last year, six brands such as National Geographic and Discovery are participating in the 'Sports New Semester Week' focused on middle and high school student products, running until the 16th.

You can find the New Balance Flying Backpack, which uses functional fabrics applied to ultra-lightweight sports shoes to deliver the best wearing comfort, and the Artuz Air Backpack by Le Coq, which features the self-developed horizontal adjustment function 'ABLE TECH.'

There are also various gift events and promotions.

First, starting from the 14th, customers who purchase children's products worth 100,000 won or more on the same day will receive two tickets per person on a first-come, first-served basis to the children's musical 'Anthony Brown Our Family' held at the Culture Hall on the 2nd of next month. Various gift events such as 20% discounts on backpacks by brand, photo cards, scratch cards, and blanket giveaways will also be held.

Kyung Samhyun, head of the Children's Team at Shinsegae Centum City, said, "As demand for related products increases during the new semester season, we have prepared a wide range of options by price and age group."

This content was produced with the assistance of AI translation services.