Hyundai Livart Operates 'Customized Shopping' Service Reflecting Customer Preferences
Personalized Pages Offering Products and Events
Hyundai Livart is accelerating its digital transformation by introducing a content curation service utilizing artificial intelligence (AI) technology.
On the 11th, Hyundai Livart announced that it will operate a 'personalized shopping' service that provides optimized content for each individual by leveraging AI technology and customer data.
This service offers personalized pages by curating customer-tailored products, content, and events for members of Livart Mall, Hyundai Livart's official online mall.
When customers answer five questions about their areas of interest, preferred interior styles, preferred furniture colors, family composition, and space size on Livart Mall, the AI analyzes these responses along with the customer's purchase and search history on Livart Mall, then suggests products or promotions expected to match the user's preferences.
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A Hyundai Livart representative said, "We will continue to enhance personalized curation and actively pursue digital transformation for customer convenience by introducing hyper-personalized services."
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