Samsung Electronics Unveils Four 'Color ePaper' Models at ISE 2025

A Showcase of New Commercial Display Products
Unveiling of 'SmartThings Pro' with Enhanced AI Capabilities

Samsung Electronics showcased a large number of new products that will lead the commercial display industry at 'ISE (Integrated Systems Europe) 2025,' Europe's largest display exhibition held in Barcelona, Spain.

From the 4th to the 7th (local time), during the four-day ISE 2025, Samsung Electronics announced that it will exhibit ▲ four types of ultra-low power displays called 'Samsung Color ePaper' ▲ SmartThings Pro, a B2B (business-to-business) integrated connection platform with enhanced artificial intelligence (AI) capabilities ▲ new AI electronic whiteboards and large-scale signage.

A Samsung Electronics model is showcasing a media facade using 'The Wall' at 'ISE 2025,' Europe's largest display exhibition, held from the 4th to the 7th (local time) in Barcelona, Spain. Photo by Samsung Electronics

They set up a 1,728㎡ exhibition hall at 'Fira Barcelona,' where a 462-inch 'The Wall' featuring Samsung's Micro LED technology was installed at the entrance as a large-scale media facade.

Jung Hoon, Vice President of Samsung Electronics' Visual Display Business Division, said, "In the case of commercial displays, it is important to meet both the market's need for energy reduction and device management efficiency and the public's demand for immersive experiences," adding, "We will take the lead in pioneering new markets with new products such as Samsung Color ePaper."

Samsung Electronics explained that the four types of 'Samsung Color ePaper' have innovatively reduced power consumption for digital content advertising. Samsung Color ePaper applies ink technology to digital paper. It consumes 0 watts (W) of power while maintaining content. Even when changing the screen, it consumes significantly less power compared to existing digital signage, which means energy costs can be reduced. Options are prepared according to the intended use and installation location, consisting of three types by resolution: ▲ 13-inch (1600x1200) ▲ 25-inch (3200x1800) ▲ 32-inch QHD (2560x1440), and one outdoor type with a 75-inch 5K (5120x2880) resolution.

A Samsung Electronics model is introducing 'SmartThings Pro,' a B2B (business-to-business) integrated connectivity platform enhanced with artificial intelligence (AI) features, at 'ISE 2025,' Europe's largest display exhibition held from the 4th to the 7th (local time) in Barcelona, Spain. Photo by Samsung Electronics

Samsung Electronics is also enhancing the AI functions and automatic control features of SmartThings Pro to improve signage usability and management efficiency. SmartThings Pro, a B2B integrated connection platform, provides a three-dimensional 3D blueprint by analyzing floor plans registered by users through its 'Interactive View' feature using AI.

Samsung Smart Signage has increased security in device-to-device connections by safely encrypting IoT connection authentication information with the CryptoCore cryptographic module. Samsung Electronics' self-developed CryptoCore has been recognized for its security by obtaining the international cryptographic module certification FIPS 140-3.

Additionally, following the introduction of a 105-inch 5K smart signage optimized for video conferencing solutions at last year's ISE, Samsung Electronics unveiled a large 115-inch 4K smart signage this time. The 115-inch QHFX model offers a seamless viewing experience without screen bezels and supports multi-view with up to four splits.

Meanwhile, the 2025 model electronic whiteboard, first revealed last month at 'Bett 2025,' Europe's largest educational technology exhibition held in London, UK, will also be displayed at this ISE. It is equipped with the 'Android 15' operating system.

This content was produced with the assistance of AI translation services.