Changed After 7 Years... LocknLock Unveils New CI
"We Will Lead Lifestyle Innovation"
Global household goods company Lock&Lock unveiled its new CI on the 22nd.
It has been seven years since the first introduction of the letter logo CI with the slogan "Capturing Life" in 2018.
Lock&Lock's new CI incorporates the letter 'L' in a bracket form within the English font, symbolizing continuity and unity. The main color blue was applied to reinforce innovative technology and trustworthy reliability.
Lock&Lock also announced the slogan "Lockin' your moment." It signifies redefining customers' everyday lifestyles and expresses the Lock&Lock brand's trust, comfort, and sustainability.
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A company representative emphasized, "The new CI was inspired by the thrilling moment of the airtight container clicking shut," adding, "We will introduce better products that can lead lifestyle innovation and grow into a globally loved top-tier brand."
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