"What is the Best Character?"... Ministry of SMEs and Startups, 2025 Donghaeng Festival Character Contest

Submission Deadline is Midnight on the 23rd
Winners to Be Announced in March

The Ministry of SMEs and Startups announced on the 22nd that it will hold the '2025 Donghaeng Festival Character Contest' to develop a new mascot for the Donghaeng Festival.

Provided by the Ministry of SMEs and Startups

The Donghaeng Festival is a consumption promotion campaign held through cooperation among the government, local governments, and private companies to boost sales and promote the sales of small and medium-sized enterprises and small business owners. This year, it will be held four times annually in March, May, September, and December.

The Ministry of SMEs and Startups plans to select a character symbolizing the Donghaeng Festival through this event so that the public can feel familiar with the festival. There will be a total of four winners: the grand prize winner will receive 5 million KRW, the excellence award winner 3 million KRW, and two encouragement award winners will each receive 1 million KRW.

The submission period is two days, on the 22nd and 23rd, and to ensure fairness in judging, experts will evaluate the originality of the characters and their suitability for the contest. The final winners will be decided in March. The selected character designs will be used for promotional activities linked to private online and offline distribution channels and for producing Donghaeng Festival goods.

Lee Dae-geon, Director of Small Business Policy, said, "We ask for many participants so that a character can be chosen that allows consumers to feel intimacy and fun, and also effectively conveys the meaning of the Donghaeng Festival, which is held together with small and medium-sized enterprises and small business owners."

This content was produced with the assistance of AI translation services.