"Making Seobusan a Global MICE City"... 'Unique Venue' Expert Forum to be Held

‘Western Busan, the Attractive MICE UV’ Forum to Be Held at ‘Space523’ in Sasang-gu on the 23rd
Jointly Hosted by Busan City, Busan Technopark, and Silla University WB MICE Hub Project Group

An expert discussion on a project to make Western Busan an attractive ‘MICE’ city will take place.

On the 23rd, Busan City, Busan Technopark RIS Project Group, and Silla University Western Busan MICE Hub Project Group will jointly hold the ‘Western Busan, the Attractive MICE UV’ forum at ‘Space523’ in Eomgung-dong, Sasang-gu, Busan.

About 50 participants including representatives from Busan City, Busan Technopark, Busan Research Institute, Busan Tourism Organization, BEXCO, university and graduate students, and citizens will attend the event, which runs from 1:00 PM to 6:30 PM.

This forum will serve as a deliberation platform to transform the Western Busan area into a distinctive MICE industry destination, so-called ‘Unique Venue (UV).’ Experts from government, industry, and academia interested in Western Busan are expected to share ideas and advice.

Kim Jeong-eun, head of the Silla University WB MICE Hub Project Group and professor in the Department of Hotel and Medical Tourism Management at Silla University, explained the background of the forum, saying, “We aim to create an opportunity to invite experts and shift and expand the Busan MICE industry ecosystem from Eastern Busan to Western Busan.”

The forum will proceed with an opening ceremony, keynote speeches, and sessions. Session 1 will diagnose the current status and future of Western Busan MICE through policy discourse. Professor Kang Hae-sang of Dongseo University will address Western Busan tourism and MICE policies and issues, and Ha Kyung-jun, a research fellow at the Future Strategy Office of Busan Research Institute, will discuss ‘Opportunities and Directions for the MICE Industry’s Location in Western Busan.’

Following this, Professor Yang Seung-hoon of Silla University will chair the session, with Professor Kang Sang-hoon of Dong-A University, Kim Seong-bok, CSO of Ground K, and Yoon Il-seon, chief reporter of Kukmin Ilbo, participating as panelists for a designated discussion.

Session 2 will address current issues under the theme ‘Western Busan’s Unique Venue and MICE.’ Lee Min-seok, CEO of LNP Co., Ltd., will present on ‘Development and Utilization of Western Busan Unique Venue MICE Content.’

Professor Yoon Young-hye of Dongduk Women’s University will discuss ‘Strategies for the Western Busan Unique Venue Cooperation Network,’ followed by a designated discussion chaired by Professor Lee Seul-gi of Sejong University. Panelists include Oh Ji-hwan, head of the Corporate Support Division at Busan Economic Promotion Agency, Park Sang-won, president of the Busan Convention Industry Association, and Professor Byun Hyo-jung of Kyonggi University.

This content was produced with the assistance of AI translation services.