New Product 'THE Maeun Maepsallong Curry' Surpasses 10,000 Units Sold in One Month

On the 21st, The L&K announced that ‘THE Maeun Maepsallong Curry,’ launched at the end of December last year, surpassed 10,000 units sold in less than a month.

Made with Carolina Reaper peppers exceeding 2.2 million Scoville units and over 20 kinds of natural spices, this product has gained enthusiastic consumer response by achieving a perfect harmony of spiciness and flavor along with its unique catchphrase, “Maeun-de delicious” (spicy but delicious).

CEO Choi Su-hwa stated, “With spicy flavors trending these days, this curry is not greasy and can be enjoyed without worrying about stomach irritation, making it a great match for holiday meals. It is receiving many orders not only from individuals but also from companies for employee welfare and gifts.”

She especially recommended using Maepsallong Curry as a sauce paired with dishes like sanjeok (skewered meat), mandu (dumplings), and fried foods for a special treat. Due to the long Lunar New Year holiday, deliveries will be suspended from January 24 to February 2, so customers are advised to prepare in advance.

The success achieved solely through word of mouth without aggressive advertising is regarded as a result of the product’s differentiated quality and taste earning consumer trust. CEO Choi also plans to hold an event soon to thank customers for their support.

‘THE Maeun Maepsallong Curry’ is manufactured by Korea S&B Food, guaranteeing quality and safety, and is currently available for purchase on Naver Store. There are plans to expand sales to various online shopping malls in the future.

CEO Choi said, “With continued interest from overseas buyers, we expect to lead the K-food craze with a sophisticated spicy flavor,” adding, “‘THE Maeun Maepsallong Curry,’ which has pioneered the premiumization of spiciness and set a new trend, is opening a new horizon in the curry market.”

This content was produced with the assistance of AI translation services.