HiteJinro Sells Out 42 Million Bottles of 'Chamisul Squid Game Edition'

Sold Out in Japan, Australia, and Mexico
All Units Gone Within Four Weeks of Launch

HiteJinro announced on the 17th that the 'Chamisul Squid Game Edition' has sold out completely amid enthusiastic consumer response. The Chamisul Squid Game Edition is a collaborative product launched by HiteJinro on the 9th of last month to offer consumers a unique experience alongside Netflix's 'Squid Game Season 2.'

Limited to about 42 million bottles released in South Korea, including households and entertainment channels, as well as in Japan, Australia, and Mexico, the Chamisul Squid Game Edition sold out within four weeks, proving the popularity of Chamisul. In particular, the label designs featuring characters Younghee, Pink Guard, and Frontman from Squid Game received high attention and were praised by consumers for being fun.

The company also reported a flood of inquiries about the four collaborative goods released alongside the edition products: ▲Younghee Game Console ▲Pink Guard Toad Figure ▲Color Glass ▲Apron. Especially, the 'Younghee Game Console,' inspired by Squid Game's representative game 'Mugunghwa Kkoci Pieot Seumnida' (Red Light, Green Light), maximized the fun at drinking gatherings and captured the preferences of the MZ generation, according to on-site feedback.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "This collaboration was planned to further strengthen Chamisul's stylish and youthful brand image alongside Squid Game Season 2," adding, "HiteJinro will continue to communicate with consumers through differentiated brand activities and provide unique elements of fun."

This content was produced with the assistance of AI translation services.