Ediya Coffee Partners with Laos' Top Company to Target Southeast Asia

Laos, a Promising Region for K-Coffee Growth
MF Business Expansion to Cambodia and Myanmar

Ediya Coffee is teaming up with Grandview Property, a subsidiary of Korao Group, the number one private company in Laos, to actively target the Southeast Asian market.

On the 16th, Ediya Coffee announced on the 17th that it signed a master franchise (MF) agreement with Grandview Property at the Korao Group headquarters in Vientiane, Laos, to enter three countries: Laos, Cambodia, and Myanmar.

On the 16th, at the Korao Group headquarters located in Vientiane, Laos, Chairman Moon Chang-gi (fourth from the right) and officials from Ediya Coffee and Korao Group are taking a commemorative photo. Photo by Ediya Coffee

Through this agreement, Ediya Coffee plans to open its first store in Laos in June this year and subsequently expand its franchise business to Cambodia and Myanmar.

Laos is one of the key countries in Southeast Asia showing high economic growth rates recently, and its coffee market is steadily growing every year. Interest in Korean culture and food through SNS platforms such as Netflix and YouTube is also increasing, making it a region with high growth potential for K-coffee brands.

Korao Group is the largest private company in Laos. Starting in 1997 with automobile assembly and sales, it has successfully operated various businesses including finance, platforms, distribution, and F&B, expanding its business scope throughout Southeast Asia. Through this collaboration, Korao Group will provide local networks and distribution channels to support Ediya Coffee’s stable market entry.

Ediya Coffee plans to combine Korao Group’s local expertise with its own R&D capabilities to offer differentiated taste and quality to local consumers and strengthen brand awareness. In particular, it intends to develop menus tailored to the local market and introduce Korean-style menus to captivate Southeast Asian consumers’ tastes.

An Ediya Coffee official said, “Based on our success in overseas markets such as Guam and Malaysia, we are intensifying our efforts to target the Southeast Asian market. Through cooperation with Korao Group, we will do our best to establish Ediya Coffee as a global coffee brand representing Korea.”

The signing ceremony was attended by about 100 officials, including Moon Chang-gi, Chairman of Ediya Coffee, Oh Se-young, Chairman of Korao Group, Moon Seung-hwan, Head of Ediya Coffee’s Future Strategy Business Division, and Hong Jae-beom, Head of the Marketing Division.

Meanwhile, under the management principles of ‘sincerity about coffee’ and ‘co-prosperity,’ Ediya Coffee has steadily expanded its franchise business and opened its 4,000th store in December last year, the first in the domestic coffee industry.

This content was produced with the assistance of AI translation services.