iToxy Accelerates Expansion of Overseas Supply to Animind Group, a Global Marketing Company, and Infleunker

iToxxi (CEO Jeon Bong-gyu) announced on the 16th that it has signed a business agreement with AnyMind Group (CEO Kosuke Sogo), which provides BPaaS (Business Process as a Service) in marketing, e-commerce, and digital transformation, to globally expand its influencer marketing platform ‘Inflinker’.

AnyMind Group, headquartered in Tokyo, Japan, is a Tokyo Stock Exchange Growth Market-listed company that offers integrated solutions across the entire business supply chain. Utilizing the AnyTag platform for planning, advertising, and managing influencer marketing, and supporting e-commerce, logistics, publishers, and creator growth through ‘AnyCreator,’ it helps creators participate in influencer marketing campaigns. Particularly, it has established a strong market presence in the Asia-Pacific region, operating 24 offices across 15 global markets, leveraging technology, local operations, and networks to support the growth of clients and businesses.

This agreement aims to create new synergies in the global game marketing sector by combining iToxxi’s ‘Inflinker’ and AnyMind Group’s expertise in creator marketing. AnyMind Group will support platform activation through its global network of over 830,000 influencers across 45 countries and its content management capabilities. iToxxi plans to further strengthen Inflinker’s technical operations and maximize platform competitiveness through game content development.

Through this collaboration, both companies expect to offer new cooperation opportunities to global game publishers and influencers and present a new model of digital marketing within the gaming industry.

Ted Kim, head of AnyMind Group’s Korea branch, stated, “iToxxi’s ‘Inflinker’ is a platform with the potential to strengthen connections with creators in the gaming industry. Through this collaboration, we look forward to creating new marketing models in the global market and expanding the scope of cooperation between the two companies.”

A representative from iToxxi said, “The collaboration with AnyMind Group will not only accelerate the global expansion of ‘Inflinker’ but also serve as an important stepping stone opening new possibilities in game marketing. By combining the expertise and technological capabilities of both companies, we will achieve sustainable growth in the global gaming market.”

This content was produced with the assistance of AI translation services.