Gwangju Shinsegae Unveils 'Little Ground' Pop-up New Semester Bags
Boboshoes, Winken, Tao, Lullaby, and More
Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 16th that it will hold a pop-up of 'Little Ground' at the event hall on the 1st floor of the main building until the 23rd, showcasing various new semester bags.
At the event hall on the first floor of the main building of Gwangju Shinsegae, a child is looking at bags at the pop-up store of the kids' collection shop 'Little Ground'. Photo by Gwangju Shinsegae
View original imageLittle Ground, a kids' collection shop, is a curated shop brand that introduces various brands from around the world, offering unique and special items. This pop-up, in connection with the main store, presents new semester school bags and clothing from brands such as 'Boboshoes', 'Winken', 'Tao', and 'Lullaby'.
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At the pop-up event, through the 'Today I am also a model, Little' event, customers can take photos at a photo zone that perfectly recreates the school bag campaign shooting site and upload them. By doing so, they can enter a draw to win new products from the 2025 S/S collection in an SNS event, which is expected to attract many visitors.
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