Shinsegae Centum City announced that ‘MSCHF (Miseuchipeu)’ will present its first season off after opening a store on the B2 floor of Hyperground.

Mischief MSCHF.

Mischief MSCHF.

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MSCHF plans to continuously offer discounted prices on leftover items from the season after each release until the next release period. The store will mainly display items suitable for the season and may include store-exclusive products.


Additionally, products such as clothing and jewelry that are sold exclusively in-store (excluding online) will also be launched.



‘Miseuchipeu’ will offer up to 30% off on 24 FW products and up to 40% off on leftover items from the 17th, with the season off continuing until stocks are depleted.


This content was produced with the assistance of AI translation services.

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