Lotte Wellfood's Sugar-Free 'Zero' Line Surpasses 100 Billion KRW in Cumulative Sales

Achievement in Just 2 Years and 6 Months Since Brand Launch in May 2022
Expanding Consumer Food Choices with Products Like 'Zero Choco Pie'

Lotte Wellfood's sugar-free and no-sugar brand 'Zero (ZERO)' announced on the 14th that it has surpassed cumulative sales of 100 billion KRW in just 2 years and 6 months since its brand launch in May 2022.

Zero offers a variety of products under the vision of reducing health concerns or burdens for consumers, providing the joy of eating and a healthy life. Continuously expanding its product range, it currently operates a total of 19 products across various categories such as dried fruits, ice cream, and dairy products, contributing to broadening consumers' food choices.

In fact, Zero has proactively transferred the sugar-free trend, which was mainly formed in the beverage market at the time of its first launch, into the food sector. From the early stages, Zero actively reflected consumer feedback and gained great popularity, achieving sales of over 16 billion KRW in the second half of 2022 alone, right after its launch. It has continued to grow steadily every year, recording sales exceeding 50 billion KRW last year, achieving approximately 214% growth compared to its first year.

The new product 'Zero Choco Pie,' launched in October last year, sold 6 million packs (500,000 boxes) within 50 days of release. Prior to launch, the Choco Pie ranked first for two consecutive years as the most desired zero-concept product in an internal consumer survey. To meet this demand, Lotte Wellfood developed the Zero Choco Pie containing sugar-free marshmallows and chocolate after over two years of research and development.

This year, Lotte Wellfood plans to strengthen the Zero brand by expanding its lineup and increasing consumer touchpoints through various marketing activities. A Lotte Wellfood representative said, "The Zero brand is significant in that it has expanded food options for consumers who find excessive sugar intake difficult or do not prefer it. We will do our best to introduce products that satisfy even more consumers based on continuous research and development."

This content was produced with the assistance of AI translation services.