Naver's Choi Su-yeon: "Bigger Changes with AI Services Next Year... Continuing Challenges in the Japanese Market"

Choi Su-yeon, CEO of Naver, has announced greater changes with artificial intelligence (AI) services in 2025.

On the 31st, a day before the Year of the Black Dragon, CEO Choi emphasized "rapid change" and "the challenge of better possibilities for users" in a letter to employees.

Reflecting on 2024, CEO Choi said, "This year was a time when we ran with one heart to regain our competitiveness," adding, "It was a period to coldly review the competitiveness of our services, technologies, and products and to consider how to be the first choice for users."

She expressed gratitude to the employees who protected Naver amid many internal and external disruptions this year. CEO Choi stated, "Thanks to the employees who worked day and night in their positions to ensure infrastructure and service stability, we were able to maintain service trust and successfully close the year."

Through this year’s period of reflection, new services such as Clip and Chijijik were launched, and significant progress was made in advertising, search, maps, and Plus Store, she also noted. However, CEO Choi said, "2025 will focus on On Service AI, bringing greater changes across our services, so it is still too early to be satisfied."

She also emphasized that just as Naver has successfully navigated the mobile era, it is time to undertake necessary tasks for the AI era. CEO Choi said, "The speed of change brought by new technologies and environments, including AI, will be faster, so we will strive to lead the Naver ship well with quick decision-making and integrity," urging, "Let’s work hard next year for better possibilities for our users."

Regarding the Line Yahoo issue, she evaluated, "Ultimately, it was a meaningful opportunity to maintain mid- to long-term strategies without being shaken by short-term situations while reorganizing the collaboration structure with Line Yahoo to suit the local environment." She added, "Next year, we will continue challenges in the Japanese market with webtoons, Works, and robot services, and Naver’s battleground will expand further to the US, Europe, and Saudi Arabia."

This content was produced with the assistance of AI translation services.