Winter is Bidet Peak Season... Coway Leads the Market with Innovative Products

Strengthening Market Leadership with 'Lulu Self-Care Bidet' and More

Coway is leading the bidet market during the winter season. Bidets are products that are more sought after in winter due to their useful features such as warm toilet seats and warm water cleansing.

On the 30th, Coway announced that sales of its flagship product, the ‘Coway Lulu Self-Care Bidet,’ have increased since the start of winter. The Lulu Self-Care Bidet features a three-stage sterilization system that automatically manages everything from the waterway to the nozzle and the ceramic bowl. The electrolyzed sterilizing water, made with a 99% sterilization certified module, periodically manages the product, and compared to previous models, the angle of the sterilizing water spray has widened to clean the upper part of the ceramic bowl. The nozzle is made of stainless steel, which is resistant to contamination, and it undergoes sterilization care twice before and after use to reduce hygiene concerns. Parts that can come into direct contact with contaminants are detachable and replaceable, enhancing ease of maintenance.

Coway Lululoo Bidet Self-Care

This product also provides customized courses optimized for cleansing by scientifically analyzing water flow, water pressure, air, and cleansing range. Based on the three-stage i-wave water flow system, users can select various cleansing modes according to their condition. In particular, when the automatic mode is selected, a function that creates a rich water flow by combining fine water droplets with air bubbles during the intensive cleansing stage is applied, delivering powerful cleansing performance. Coway has also focused on waterproofing not only the main body but also the cover, toilet seat, and control panel, which require frequent cleaning, to enable easy water cleaning. Another advantage is the hybrid tank with improved heater performance, which reduces the time to reach warm water temperature and power consumption, thereby enhancing energy efficiency.

The ‘Coway Lulu Self-Care Bidet Remote (BAS25-B)’ is also popular. This product can be neatly installed anywhere without restrictions, even in narrow bathrooms or with small ceramic bowls. Additionally, the remote control type operation panel enhances space utilization and user convenience. The two-stage self-sterilization system automatically manages the sterilizing water for the waterway and nozzle periodically. It also applies an antibacterial certified toilet seat that suppresses bacterial growth, maintaining cleanliness at all times.

Leveraging innovative products such as the Lulu Self-Care Bidet, Coway has achieved first place for 11 consecutive years in the bidet category in the ‘2024 Korea Industry Purchase Confidence Index (KPEI)’ survey conducted by the Korea Marketing Association. Recently, it also won first place for eight consecutive years in the bidet category in the ‘2024 Korea Highest Brand’ survey announced by the brand valuation company Brandstock. A Coway representative said, "We carefully examine all aspects of the product, including cleansing power, hygiene, design, and installation environment, while developing our products," adding, "We will continue to strengthen our leadership in the bidet market with various innovative products and contribute to forming a healthy lifestyle culture."

This content was produced with the assistance of AI translation services.