Bodyfriend Enters Furniture Market... Launches 'Famille' Brand

Furniture such as sofas and beds equipped with massage technology
Design applied for use as regular furniture

Bodyfriend is entering the ‘furniture’ market.

Bodyfriend announced on the 19th that it will launch the massage furniture brand ‘FAMILIE’.

Massage furniture combines Bodyfriend’s massage technology with various household furniture products such as sofas and beds to allow more users to experience massage. A Bodyfriend representative explained, “It embodies Bodyfriend’s philosophy of expanding the time and space to experience massage in daily life, making customers healthier and happier.” Unlike previously released massage devices, FAMILIE features designs that can also be used as regular furniture.

Bodyfriend's massage furniture brand 'Famille'. Provided by Bodyfriend

The product names of FAMILIE being introduced this time are expressed as initials of English names reflecting the characteristics of each product, such as C (Classic) and S (Scandinavian). FAMILIE C is a single-seat fabric sofa with added massage functions. Its design, which won the 2024 Red Dot Design Award in the Concept category, is a strong point. The fabric material gives a cozy and warm feeling, and high-quality internal materials enhance seating comfort. It is available in three colors?Beige, Mustard, and Indigo?allowing customers to choose according to their preferences. Although it has a typical sofa design, it is equipped with Bodyfriend’s massage technology, including a three-dimensional frame and heating function up to 50 degrees.

FAMILIE S features a simple and sophisticated Nordic style design. The Scandinavian concept exterior and bright greige fabric material are naturally harmonized. Easy-clean PU fabric is applied, making it easy to maintain in daily life. It includes neck and shoulder massage and a rotatable calf massage that can be used only when needed. Additionally, it has a ‘Comfortable Viewing’ mode that maintains the most comfortable angle for massage while watching TV or online video services (OTT), enhancing convenience.

To commemorate the launch of the FAMILIE brand, Bodyfriend will operate the ‘FAMILIE House,’ a popup store concept, at its headquarters in Dogok-dong, Gangnam, Seoul, until the 22nd. Various FAMILIE zones have been created, including living rooms, bedrooms, studies, and one-room studios for single-person households.

A Bodyfriend representative said, “Through the FAMILIE brand, we will introduce products that add health-conscious design and innovative massage technology to all furniture that comes into contact with the body, gradually expanding the portfolio and presenting a new paradigm in the furniture market.”

This content was produced with the assistance of AI translation services.