Chef Anseongjae and 50th Anniversary Ghana Birthday Celebration
Participated in Brand Film... Recommended as a Dessert Course
Lotte Wellfood announced on the 20th that it has showcased the 'Premium Ghana' brand film featuring Chef An Seongjae through TV and online channels.
To commemorate the 50th anniversary of the Ghana chocolate launch, Lotte Wellfood is conducting a marketing campaign under the concept of "Happiness Comes from Chocolate." This premium Ghana brand film is also part of this campaign. Lotte Wellfood explained that they chose Chef An as the perfect figure for this brand campaign because his sincerity and expertise guarantee the taste and quality of Premium Ghana.
Preview image of the 'Premium Ghana' brand film with Chef An Seongjae / Provided by Lotte Wellfood
View original imageIn this brand film, Chef An suggests pairing menus that go well with Premium Ghana, such as coffee, wine, and ice cream. The company stated, "In the golden blending scene where a professional chocolatier combines carefully selected ingredients with Ghana cacao, which delivers a deep and rich flavor, viewers can visually experience the high quality and taste of Premium Ghana products."
Premium Ghana is an upper-tier brand of Ghana, upgraded in taste and quality to strengthen its positioning as a 'chocolate dessert' brand. Lotte Wellfood is focusing on expanding the Ghana lineup to broaden consumer choices. Including the three newly launched products?Premium Ghana Hazelnut, Premium Ghana Langue de Chat Chocolat, and Premium Ghana Langue de Chat Mocafresso?they currently operate a total of 10 products in the lineup.
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Meanwhile, based on 50 years of brand heritage, Lotte Wellfood is also conducting a Ghana brand campaign targeting the MZ generation (Millennials + Generation Z) to reinforce its dessert positioning. The strategy is to launch a new product lineup of the upgraded upper-tier brand 'Premium Ghana' and instill the perception that it is a brand suitable for chocolate desserts among new consumer groups.
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