Dongkuk Steel Group and Areumdawoon Gage Launch Employee Participation Accompaniment Campaign

Vice Chairman Jang Se-wook: "Sharing Spreads Warmth in the Community"

Dongkuk Steel Group announced on the 17th that it held the 18th 'A Beautiful Day with Dongkuk Steel Group' event at the Beautiful Store.

'A Beautiful Day with Dongkuk Steel Group' is an employee participation campaign that Dongkuk Steel Group has been conducting with the Beautiful Store since 2005 to promote the values of sharing and circulation through item recycling. This year marks its 20th anniversary.

Before the 18th "Beautiful Day" event with Dongkuk Steel Group, employees and volunteers from Dongkuk Steel Group and staff from Beautiful Store at the Anguk branch are taking a commemorative photo. Photo by Dongkuk Steel Group

The campaign was conducted by selling employee-donated items at Beautiful Store locations near the workplaces and donating the proceeds generated through the executive-donated cherished items employee auction event called 'DK Auction.' This year, the proceeds also included the sales of 412 company IT unused devices and 149 employee IT unused devices sold on the used ITC platform 'Mintit.'

For this year's Beautiful Day event, Dongkuk Steel Group expanded the donation program once more, collecting a total of 5,334 donated items from all affiliates and nationwide workplaces.

On the day of the event, a total of 32 Dongkuk Steel Group employees, including Vice Chairman Jang Se-wook, worked as one-day clerks at Beautiful Store locations near the Seoul, Incheon, and Busan workplaces, assisting with cashiering, item movement and placement, and on-site guidance.

The proceeds raised by Dongkuk Steel Group and the Beautiful Store will be donated to the Beautiful Store and used for the 'Safe Summer, Beautiful Sharing Bundle' project, which provides summer heat illness prevention kits to local senior citizens.

At the event, Jang Se-wook, Vice Chairman of Dongkuk Holdings, said, "Practicing sharing is a valuable experience that spreads warmth throughout the local community," and added, "We will continue to work with the Beautiful Store to further promote a healthy donation culture."

This content was produced with the assistance of AI translation services.