Public Procurement Service Sweeps Major Advertising Awards This Year

The promotional video created by the Public Procurement Service (PPS) swept major advertising awards this year.

On the 17th, the PPS announced that ‘K-Procurement, The Next Stage,’ which has been publicly released to the public and businesses through various promotional media since June, consecutively won the Grand Prize in the advertising category at the 17th Korea Digital Content Awards and the Grand Prize in the central administrative agency (office) category at the Korea Social Media Awards.

Kang Hee-hoon, spokesperson for the Public Procurement Service (second from the left), and others are taking a commemorative photo at the '17th Korea Communication Awards Ceremony' venue. Photo by Public Procurement Service

‘K-Procurement, The Next Stage’ is a promotional video produced in collaboration between the PPS and the National Ballet Company. This video cross-edits ballet with the roles and meanings of public procurement using the keywords trust, balance, harmony, and growth, portraying the role of K-Procurement accompanying economic growth.

By keyword, it signifies ▲Trust ? ‘Fair and transparent public procurement’ ▲Balance ? ‘Coexistence of efficiency and innovation’ ▲Harmony ? ‘Friend of small, venture, and innovative companies’ ▲Growth ? ‘Excellence of K-Procurement, leaping onto the global stage.’

Through the promotional video, the PPS expressed its commitment to “promote fair and transparent public procurement as a foundation, become a friend to small, venture, and innovative companies, and showcase the excellence of K-Procurement on the global stage.”

Provided by Public Procurement Service

The video is significant in that it breaks away from the traditional logic- and explanation-centered institutional promotions and, as the first government ministry to use ballet as a theme, creates an emotional and sophisticated image that resonates strongly with the public and businesses.

‘K-Procurement, The Next Stage’ can be viewed on the PPS YouTube channel. Along with the main video, a making film featuring interviews with the production team and cast is also available on YouTube.

With this video, the PPS also won bronze awards in the ‘Special Public Sector Category at the Korea Digital Advertising Awards’ and the ‘Advertising PR of the Year Award (Government Agency Advertising PR Category).’

Lim Gi-geun, Administrator of the PPS, said, “The PPS will strive to become a friend to small, venture, and innovative companies and get closer to the public and businesses. Next year, we will continue active communication by increasing promotions that allow direct public participation and experience.”

This content was produced with the assistance of AI translation services.