Enjoying a 'White Christmas in the City' at Samsung-dong Trade Center

Seoul Media Art Festival Linked with Outdoor Media 71st Session to Be Held Around Samseong Station on the 19th

'2024 Seoul Media Art Festival' Poster

The heart of Samseong-dong, Gangnam, adorned for the Christmas season, will be decorated with a dazzling media art festival of lights.

The ‘2024 Seoul Media Art Festival (SMAF 2024)’ will be held from the 19th to the 25th, for a total of 7 days, around the Trade Center area near Samseong Station and the plaza in front of Exit 6 of Samseong Station.

This event is organized with the purpose of providing the general public with a new form of cultural and artistic enjoyment by utilizing large electronic billboards and the plaza within the Gangnam-gu outdoor advertising free display zone. At the same time, it will serve as a gateway for emerging artists, laying the foundation for the future media industry.

The theme of the event is ‘White Forest Fantasia,’ which will captivate attention by expressing a fantastic Christmas light plaza appearing in the city center during this special season commemorating the year with splendid media art.

The content, screened 7 times daily with each session lasting 15 minutes, consists of Part 1, the main theme show, and Part 2, the media art show, utilizing indoor and outdoor media around the Trade Center in a complex manner.

In particular, a total of 71 media devices?17 outdoor and 54 indoor?will be synchronized for simultaneous screening, and the entire plaza at Exits 5 and 6 of Samseong Station will be fully utilized to maximize scale and splendor, raising expectations.

Part 1, the main theme show, is an immersive themed show based on the concept of a mysterious journey of Christmas stars appearing in the winter city center. It presents a media art performance linking the entire outdoor media plaza, creating an overwhelming sense of immersion and offering the audience a sensation as if stepping into a scene from a movie.

Part 2, the media art show, assigns partner companies for each day of the event to broadcast their supplied works. Seoul Foundation for Arts and Culture, Easywith, VERSEDAY, JoongAng Ilbo, Ray Village, CJ CGV X d’strict, Hongik University X LED.ART, will sequentially exhibit media art works with diverse personalities.

Additionally, this event has set up a SMAF-specialized space throughout the outdoor plaza in front of Exit 6 of Samseong Station. Visitors can experience a large wish tree about 6 meters tall, a signature luminaria show screen combining a 10-meter LED screen with lighting structures, and the White Forest, a fantastic tree forest reminiscent of various lights, all evoking the Christmas season atmosphere.

The route is designed to apply themes by section while incorporating storytelling to enhance the festival’s immersion. Experience programs that preserve memories, such as hanging ornaments on the large wish tree, a four-cut photo booth, and writing a time capsule letter to display one’s wish on the electronic billboard a year later, will also be operated.

Meanwhile, the 2024 Seoul Media Art Festival is hosted by the Gangnam-gu Outdoor Advertising Free Display Zone Public-Private Joint Council, organized by WTC Seoul, Parnas Hotel, Hyundai Department Store Duty Free, CJ CGV, JoongAng Ilbo, Hyundai Futurenet, and Invent Partners, and supported by the Ministry of the Interior and Safety, Seoul Metropolitan Government, Gangnam-gu, and Korea International Trade Association.

This content was produced with the assistance of AI translation services.