Gyeongnam Pharmaceutical Wins Excellence Award in Pharmaceutical Industry Advertising for Athlete's Foot Treatment 'PM Series'

(From left) Hyunjeong Ahn, Head of OTC Marketing Division at Dailypharm, and Bongjun Choi, Head of Pharmaceutical Business Marketing Team at Kyungnam Pharmaceutical, are posing for a commemorative photo. Photo by Kyungnam Pharmaceutical

Gyeongnam Pharmaceutical, a specialist company in over-the-counter drugs, announced on the 17th that its athlete's foot treatment product, the ‘PM Series,’ won the Excellence Award and a prize of 2 million KRW in the Internet and SNS category at the ‘2024 Korea Pharmaceutical Bio Industry Advertising & PR Awards Ceremony.’ Now in its 12th year, this ceremony was held on the 10th at the Korea Pharmaceutical Bio Association K Room, where a total of 66 entries competed in the advertising and PR categories.

The ‘PM Series,’ which received the Excellence Award, is Gyeongnam Pharmaceutical’s founding product launched in 1957. It was introduced with the belief that ‘the nation thrives when the people's feet are healthy,’ aiming to help those suffering from athlete's foot. Over the past 67 years, PM has consistently earned the public’s love and established itself as a leading domestic athlete's foot medication.

The PM advertisement submitted to the awards was released through the popular digital platform YouTube. It features the keyword ‘Seukchiktok’ to express the various formulations of the PM Series in a cheerful and friendly manner.

PM Triple Cream is represented by the onomatopoeia ‘Seuk,’ PM Cool Aerosol and PM Zolque Liquid by ‘Chik,’ and PM Nail Lacquer and PM External Solution by ‘Tok,’ conveying messages that help consumers intuitively recall the usage methods and effects of each product. In particular, the company explained that by incorporating a catchy and enjoyable CM song into the advertisement, they aimed to change the perception of athlete's foot medication across all age groups.

A marketing team official from Gyeongnam Pharmaceutical said, “We are pleased to receive a meaningful award through an advertisement that conveys the effectiveness and usage of the PM Series in a friendly way to the public,” adding, “We will actively seek ways to expand brand awareness through various digital media in the future.”

Meanwhile, PM is available as an over-the-counter drug at pharmacies, and detailed information about the product can be found on the PM brand website.

This content was produced with the assistance of AI translation services.