"1 Can 1000 Won"... Homeplus Launches Ultra-Low-Priced Dark Beer 'Titan Black'

'Lager "Titan" Sequel Selling 1 Can Every 9 Seconds'

Homeplus announced on the 17th that it will start selling the dark beer 'Titan Black,' the successor to the ultra-low-priced lager 'Titan.'

Homeplus introduced the ultra-low-priced lager beer Titan in August. This product gained great popularity due to its price competitiveness of 1,000 won per can and quality. The initial stock sold out in just three days, and during the summer vacation season in August, it was sold at an incredible rate of 'one can every 9 seconds.' As of early this month, the total cumulative sales reached about 350,000 cans.

The model is introducing the new ultra-low price 1,000 won black beer "Titan Black," which will be newly launched from the 19th at the Homeplus Mega Food Market Live Gangseo branch on the 17th. Provided by Homeplus.

Riding on this popularity, Homeplus is launching the black lager Titan Black. Titan Black is a lager-type dark beer, with 'Black' added to the existing product name to signify it as a dark beer.

The price is the same as the original Titan, 1,000 won per can (500mL). This product uses German roasted malt to maximize the nutty aroma unique to dark beer and a savory flavor reminiscent of drinking coffee. Additionally, after a 35-day fermentation and maturation process, it adds an optimal carbonation sensation with a strong carbonation pressure (2.8 vol), delivering a clean finish and easy drinking smoothness.

Kim Yeni, buyer of the Homeplus Alcoholic Beverages Team, said, “Recently launched exclusive products have received very positive responses, allowing us to introduce the follow-up product ‘Titan Black.’ We ask for much interest in the cost-effective dark beer ‘Titan Black’ launched for the winter season.”

This content was produced with the assistance of AI translation services.