Korea Tourism Organization Wins '2024 Korea Digital Advertising Awards'
Authentic Korean Travel Guide Directly Provided by Koreans
The Korea Tourism Organization's 'AI vs KOREAN' series video won the Grand Prize in the public sector at the '2024 Korea Digital Advertising Awards' ceremony held on the 12th.
![The Korea Tourism Organization's 'AI vs KOREAN' series video won the Grand Prize in the Public Sector at the '2024 Korea Digital Advertising Awards' ceremony held on the 12th. <br>[Photo by Korea Tourism Organization]](http://www.asiae.co.kr/news/img_view.htm?img=2024121312350150920_1734060902.jpg)
The Korea Tourism Organization's 'AI vs KOREAN' series video won the Grand Prize in the Public Sector at the '2024 Korea Digital Advertising Awards' ceremony held on the 12th.
[Photo by Korea Tourism Organization]
Organized by the Korea Digital Advertising Association, the Korea Digital Advertising Awards have integrated the 'Korea Online Advertising Awards' and the 'Korea Digital Ad Awards' since 2022, selecting outstanding online campaigns by category and awarding them annually.
This year's public sector grand prize-winning 'AI vs KOREAN' campaign video is a series consisting of three episodes. It was highly praised for capturing genuine Korean travel information recommended by Koreans, presented with delightful creativity that transforms the advertisement into tourism content.
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Han Yeok, head of the Brand Content Team at the Korea Tourism Organization, stated, “We will continue to promote Korea's diverse charms through various attempts,” adding, “We will strive to create new inbound demand with differentiated content that can captivate the attention of foreigners.”
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