Home&Shopping, Swift Discovery of SME Products
Small Giant Company Sungjin Nice Unveils 'Saenghwal Janggap Set'
Home&Shopping announced on the 13th that it will showcase Seongjin Nice's 'Daily Gloves Set' through its broadcast. This product was selected as part of Home&Shopping's representative small and medium-sized enterprise (SME) support program, 'Ilsacheonri (一社千里)'.
The Ilsacheonri project is a customized support program established by Home&Shopping to foster the growth of SMEs. Experts provide one-on-one mentoring throughout the entire process, from product planning to production, quality control, and marketing. They also share home shopping broadcasting know-how to help SMEs successfully establish themselves in the market.
Seongjin Nice is a strong small enterprise specializing in the production of special industrial gloves for 14 years since 2011, exporting to more than 20 countries worldwide. The company has been producing products at its headquarters and manufacturing plants in Korea, and since 2018, it has expanded its manufacturing by establishing a corporation in Vietnam. It produces 100 million pairs of gloves annually. Seongjin Nice handles the entire process in-house, from yarn processing to surface coating of the gloves, without outsourcing.
The Seongjin Nice 'Daily Gloves Set' introduced through Home&Shopping's broadcast consists of inner gloves, colored fingertip gloves, and spandex-coated gloves. It is characterized by its focus on practicality, designed for various uses including household chores, leisure, and camping.
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Since its launch in 2012, Home&Shopping, together with the Korea Federation of SMEs, has been leading efforts to expand sales channels for SMEs by operating the Ilsacheonri program, a broadcast program for discovering and selling excellent local products. A Home&Shopping official stated, “This year, more than 140 new products were introduced to customers through the Ilsacheonri program on Home&Shopping,” adding, “Next year, we will actively introduce representative strong small enterprise products of Korea through Home&Shopping.”
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