Games on Delivery Apps... Yogiyo Launches Pilot Service 'Yogame'

One-Month Reward-Based Game Service

Delivery app Yogiyo announced on the 4th that it will operate a pilot service throughout December allowing users to preview 'Yogame' within the Yogiyo app.

'Yogame' is a reward-based mini-game where users can grow a chick character and receive rewards such as Yogiyo coupons or points. To raise the character, users complete simple missions like naming, attendance check, receiving meals, and getting snacks.

Additionally, to earn bigger rewards, users can obtain extra rewards through 'Today's Mission.' 'Today's Mission' includes actual services within the Yogiyo app such as 'Browsing stores with discounts' and 'Ordering delivery or takeout,' which any regular Yogiyo app user can easily participate in. Yogiyo plans to give 5,000 KRW coupons or 3,000 points usable in the app to those who complete the missions. Before starting the game, users select their preferred reward between coupons and points, and upon completing the missions, they can immediately receive and use them.

'Yogame' is expected to increase customer engagement and effectively promote the service by providing tangible rewards. Yogiyo CMO Kang Woo-jin said, “We launched the beta service of 'Yogame' to maximize the 'joy of taste' that Yogiyo delivers,” adding, “We hope Yogame can enhance the enjoyment of using the app and play a role in diversely promoting Yogiyo’s services.”

This content was produced with the assistance of AI translation services.