LG CNS Applies Smart Building Technology to US Real Estate Development Project

Someraroad and Mastern America Sign MOU
Full-Scale Launch of Smart Building DX Business in the US

LG CNS is launching a business to enhance building asset value by applying digital transformation (DX) technology to buildings in the United States.

On the 3rd, LG CNS announced that it signed a memorandum of understanding (MOU) with SomeraRoad, a U.S. real estate specialized management company, and Mastern America, the U.S. subsidiary of Mastern Investment Management, a domestic alternative investment management firm.

Through the MOU, the three companies will jointly promote a smart real estate business by integrating DX technology into smart hotels and resorts, smart multifamily (multi-unit rental housing), and smart commercial buildings located in Kansas City, Missouri, Nashville, Tennessee, and other locations in the U.S.

From the left, Jinseok Oh, CEO of Marston America, Munkyoon Choi, Executive Vice President of LG CNS, and Ian Ross, CEO of SomeraRoad, are taking a commemorative photo after signing a Memorandum of Understanding (MOU). Provided by LG CNS

LG CNS will be responsible for the overall DX technology in the U.S. real estate development projects of SomeraRoad and Mastern America. They will implement smart buildings by applying the 'Cityhub Building' platform to hotels, resorts, multifamily housing, and offices. Cityhub Building is an integrated building operation platform developed by LG CNS. It provides various functions such as data collection, facility management and control, and energy management for large buildings like buildings and factories all at once. Through this, customers can optimize building operations based on data.

DX services for workers, visitors, and managers of smart buildings will also be provided. For example, mobile access cards and employee IDs using blockchain technology will be introduced. When entering the building, identity verification is authenticated via smartphone, enabling users to make payments at restaurants and cafes, use copiers, and board commuter buses all at once.

In outdoor spaces, smart poles that help realize smart cities through urban data collection will be provided. Smart poles are intelligent streetlights enhanced with artificial intelligence (AI) CCTV and Internet of Things (IoT) sensors added to existing streetlights. They monitor vehicle flow and pedestrian counts with cameras and sensors to manage traffic, and measure environmental data such as air pollution, temperature, and humidity in real time to manage urban environments.

Additionally, the three companies plan to diversify their business models by discussing projects that introduce DX technology into smart aviation infrastructure.

Choi Moon-geun, Executive Vice President of LG CNS, said, "As demand for smart buildings grows in the U.S. market, we plan to start the smart building DX business in Kansas City and Nashville and expand it across the U.S., including New York. We will also expand into smart city projects to provide new value to U.S. customers."

This content was produced with the assistance of AI translation services.