Emart24 Expands Convenience Store-Exclusive Small-Sized 'No Brandⓝ24'

No Brand Popular Products Relaunched in Small Sizes
Monthly Sales Grow About 3 Times Compared to Previous Month
'Song Manjunho' Emart24's Strategy to Strengthen Convenience Stores Centered on No Brand

Emart24 announced on the 28th that it will expand its convenience store-exclusive No Brand product line, 'No Brandⓝ24,' to 100 items by the end of this year.

Emart24 has been continuously launching No Brandⓝ24 products, which are renewed versions of popular No Brand items in medium to large sizes, adjusted to about 25% of the original size to suit the convenience store format.

A display of No Brandⓝ24 products in an Emart24 store. Photo by Emart24

The number of No Brandⓝ24 products increased from 6 in early April to 74 as of this month. Monthly sales of No Brandⓝ24 have also grown about threefold on average compared to the previous month.

Among the No Brandⓝ24 products, popular items such as ▲Charcoal-grilled Teriyaki Chicken Skewers 200g ▲Choco Wafer Roll 115g ▲Skewered Fish Cake 259g ▲Crispy Garlic Shrimp Chips 55g ▲Crispy Corn Chips 75g have shown high popularity among single- and two-person households.

Store owners who introduced No Brandⓝ24 have also shown positive responses. A store owner who adopted No Brand in June said, "No Brandⓝ24 products are popular among customers in their 20s and 30s, mainly single- and two-person households, which is helping overall store sales."

Emart24 expects that expanding the convenience store-exclusive No Brandⓝ24 will create greater synergy in stores that have introduced No Brand products.

Operating over 6,500 stores nationwide, Emart24 has been introducing No Brand stores since April as a way to enhance franchise competitiveness and increase synergy with Emart. The No Brand convenience stores surpassed 700 locations within seven months.

Kim Ji-woong, PL team leader at Emart24, stated, "No Brand products, which boast high recognition, have established themselves as differentiated products not only in large supermarkets but also in convenience stores," adding, "As customers, store owners, and even internally within the company recognize the strong synergy between Emart and Emart24, we plan to expand No Brandⓝ24, Emart24’s exclusive differentiated product line, to 100 items within this year."

This content was produced with the assistance of AI translation services.