Jungjingong Collaborates with French Publicis to Support K-Startup Expansion into Europe

Supporting Globalization Including Participation of Domestic Startup Vivatech

The Small and Medium Business Corporation announced on the 25th that it has signed a business agreement with Publicis Groupe, located in Paris, France, to support the entry of Korean startups into the European market.

Publicis is a global advertising and marketing group that hosts Vivatech, the largest startup exhibition in Europe, operating over 330 branches across 100 countries worldwide.

Kang Seok-jin, Chairman of the Korea SMEs and Startups Agency (right), is taking a commemorative photo with Maurice L?vy, Chairman of Publicis, after signing a business agreement on the 22nd (local time) in Paris, France. Photo by Korea SMEs and Startups Agency

Through this agreement, both organizations plan to invite promising Korean startups to the Vivatech exhibition held annually in May and June, and to establish local networking and marketing support measures.

The Small and Medium Business Corporation will select outstanding startups to support their participation in Vivatech and strengthen their competitiveness in Europe through Publicis's professional promotional consulting.

Kang Seok-jin, Director of the Small and Medium Business Corporation, stated, “This agreement is an important first step for Korean startups to achieve better results in the European market,” adding, “We will continue to provide unwavering support so that domestic startups can successfully settle in the European market through cooperation with Publicis.”

This content was produced with the assistance of AI translation services.