Gwangju-si Paldang Ae Gamgyul Wins 'Customer Satisfaction Brand Award' and Agricultural and Fishery Brand Award
Mayor Bang Se-hwan: "We will strive to strictly manage and maintain the highest brand reputation"
Paldang Ae Gamgyul, the tangerine brand of Gwangju City, Gyeonggi Province (Mayor Bang Se-hwan), won the grand prize in the agriculture and fisheries category at the 2024 Customer Satisfaction Brand Awards.
Mayor Bang Se-hwan of Gwangju City is taking a commemorative photo after receiving the Grand Prize in the Agriculture and Fisheries category at the '2024 Customer Satisfaction Brand Awards.' Photo by Gyeonggi Gwangju City
View original imageHosted by Joongbu Ilbo and sponsored by Gyeonggi Credit Guarantee Foundation, Gyeonggi Economic Science Promotion Agency, and Incheon Credit Guarantee Foundation, the 2024 Customer Satisfaction Brand Awards were established to discover and nurture high-quality brands that lead the establishment of a sound and high-quality consumer culture. The event was held on the 21st at the Gyeonggi Arts Center Convention Hall.
The grand prize winner in the agriculture and fisheries category, Paldang Ae Gamgyul, is Gwangju City's tangerine brand launched in 2021. It is an eco-friendly tangerine brand cultivated around the clean area of Paldang Lake.
Since 2018 to 2019, Gwangju City successfully introduced pilot cultivation of tangerines in response to climate change and developed the Paldang Ae Gamgyul brand, utilizing it for promotion. The number of visitors to the tangerine experience farm has been increasing every year.
In particular, Paldang Ae Gamgyul is of the ‘Harye Josaeng’ variety, the first new domestic tangerine variety, characterized by higher sugar content and less sourness compared to other tangerines.
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Mayor Bang Se-hwan stated, “We are very pleased that Gwangju City’s tangerine brand, Paldang Ae Gamgyul, was selected for the 2024 Customer Satisfaction Brand Awards. We will continue to strictly manage the production of high-quality tangerines to maintain the brand’s top reputation.”
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