Goyang City Utilizes Big Data in Tourism, Education, and Safety to Enhance Policy Efficiency

Economic Impact Analysis Centered on Tourism Special Zones... Utilizing Local Festivals like Goyang International Flower Festival
Keyword Analysis for Selection as Education Development Special Zone... Simultaneous Promotion of Talent Development and Science High School Establishment
Optimal CCTV Installation Sites Selected through Big Data Analysis... Application of 7 Security CCTVs

Goyang Special City, Gyeonggi Province (Mayor Lee Dong-hwan) is supporting city administration issues, social challenges, and sector-specific problem-solving through on-site data-driven policy support consulting. This year, scientific big data is being effectively utilized in tourism, education, and safety policies, including economic impact analysis of tourism special zones and local festivals, keyword analysis of education development zones, and optimal site selection for CCTV installation.

Status of Goyang Tourism Special Zone Designation. Provided by Goyang Special City

Goyang City has a designated tourism special zone covering an area of 3.94㎢, which includes Kintex, Ilsan Lake Park, Lafesta, and Western Dom. After its elevation to a special city, the transfer of special administrative tasks last year enabled the city to independently conduct evaluations of the tourism special zone. Accordingly, the city analyzed the economic impact of the Goyang tourism special zone designation over the past three years to conduct self-assessments and devise activation plans for the tourism special zone.

Analyzing card sales data segmented by district within the tourism special zone from 2021 to 2023 revealed that sales amount and transaction counts increased in May and October, when festivals are concentrated, indicating economic revitalization, while February showed a tendency to contract slightly each year. In 2021, Ilsan Lake Park’s Garosugil recorded the highest sales transactions. In 2022 and 2023, Kintex Camping Site recorded the highest sales, showing that the camping industry has revived post-COVID-19 and contributed to local economic revitalization.

Time Series Analysis of Card Sales in Goyang Tourism Special Zone. Provided by Goyang Special City

Additionally, analysis of visitor numbers at 25 major tourist spots in Goyang, including Kintex and Haengju Fortress, showed that tourist numbers sharply declined from late 2019 to early 2022 during the COVID-19 outbreak but began to increase from mid-2022 and have since shown a recovery trend. Last year, the average number of visitors and their stay duration across three districts increased by 2.4% compared to the same period the previous year.

The city is promoting the regional specialization project “K-pop Kkotpop Goyang” to increase the influx of foreign tourists recovering in the COVID-19 endemic phase and to activate the tourism special zone during the off-season winter. Selected as a Ministry of Culture, Sports and Tourism public contest project, a total of 200 million KRW will be invested to transform the area around Ilsan Culture Plaza near the Goyang Tourism Information Center into a Christmas village themed around K-Hallyu and flowers.

Meanwhile, Haengju Fortress developed a big data model to predict tourist numbers using time-series data of visitor statistics. After analyzing data from 2018 to the first half of last year, tourist numbers were predicted from the second half of last year to this year, and cross-validation between predictive analysis and actual tourist number changes confirmed meaningful results. This year, the Goyang Haengju Cultural Festival and Haengju Ga Arts Festival were held separately in May and October, months with high predicted tourist demand, and the Haengju Ga Arts Festival saw a 15.9% increase in attendance (54,548 people) compared to the previous year (47,051 people).

Analysis of the Tourism Industry Status in 3 Districts of Goyang City. Provided by Goyang Special City

Last month, using card sales and resident population data, the city analyzed changes in visitor numbers and commercial district impacts over three years at the Goyang International Flower Festival. Analysis of visitor numbers across three districts showed an increase in visitors in April and May, with Ilsandong-gu in particular rising from about 85,000 in March to about 94,000 in May, the month of Family Month. Visitor numbers were concentrated between 12 PM and 3 PM, and various age groups were evenly distributed. More than 50% of visitors stayed for less than 90 minutes. The city plans to reflect these analysis results in next year’s Goyang International Flower Festival operations by collaborating with local commercial districts to extend stay durations and planning exhibitions tailored to different age groups.

Since Goyang City was selected as a pilot area for the Education Development Zone promoted by the Ministry of Education earlier this year, related media coverage has steadily increased. Analysis of public interest in parenting and education environments in Goyang City on social media showed that over 80% of responses to reports related to the “Education Development Zone” were positive, indicating high public expectations for educational development in Goyang City.

Trend of increased exposure frequency for keywords related to 'Goyang City Education'. Provided by Goyang Special City.

In particular, when searching the keyword “Pan-Korea Education Development Zone,” broad education-related topics such as local talent development, decentralization, and improvement of residential conditions appeared as related keywords, but the related keywords for “Goyang City Education Development Zone” focused on school establishment, including science high schools, gifted schools, and special-purpose high schools.

The city is working on △ digital-based integrated support for Neulbom and early childhood care △ public education innovation such as operating autonomous public high schools 2.0 and establishing entrepreneurship education foundations △ local talent development and improvement of residential conditions through linkage among local elementary, middle, and high schools, universities, and industries for advanced technology and media/broadcast video content talent cultivation. Additionally, the city submitted an application for the Gyeonggi-type new science high school designation contest earlier this month and plans to establish a space and aerospace specialized science high school to nurture differentiated global science talents.

Partial examples of CCTV installation environmental factor analysis. Provided by Goyang Special City

Goyang City is strengthening urban safety by utilizing the advanced CCTV system of the Smart Safety Center for catching robbers and monitoring elderly dementia patients. New CCTV installations are conducted annually, and this year, big data analysis was performed to select optimal CCTV installation sites.

In addition to departmental complaint data, nine types of data were used, including mobile population data from telecom companies, CCTV installation status provided by Statistics Korea, installation request complaints, residential population, commercial establishments, housing types, and floating population. The entire area of Goyang City was subdivided into 30,000 grids, and crime and surveillance vulnerability indices and crime-vulnerable population data were overlaid to select 100 optimal sites. Subsequently, among 22 sites where security CCTVs were constructed, seven sites were actually applied based on big data analysis results.

Lee Dong-hwan, Mayor of Goyang Special City. Provided by Goyang Special City

The city plans to continuously strengthen the infrastructure and expertise necessary for data analysis and utilization by leveraging the Goyang City Big Data Platform (Bigtory), Civil Complaints Big Data Analysis System, and Goyang Smart Facility Management System (GOSFAMS).

Mayor Lee Dong-hwan of Goyang Special City said, “This year’s big data analysis results in Goyang City directly impact areas that improve citizens’ actual living standards, such as tourism, education, and safety,” and added, “We will strive to enhance the quality of policies felt by citizens by establishing a scientific policy support system utilizing big data analysis results.”

This content was produced with the assistance of AI translation services.