Chungnam Province Promotes Farmland Transfer to Elderly Retired Farmers through Malgeullin
Chungnam Province announced on the 13th that it held a "soju bottle auxiliary label" handover ceremony with Seonyang Soju to promote the activation of farmland transfer among elderly retired farmers.
This project is a core initiative for agricultural and rural structural reform, to be implemented over three years from this year until 2026. It aims to guarantee a comfortable retirement for elderly farmers and provide farmland to young farmers.
The target group is farmers aged between 65 and 84. The support rate is 11 million KRW per hectare per year for sales (6 million KRW from the government and 5 million KRW from the province) and 8.3 million KRW for conditional lease (4.8 million KRW from the government and 3.5 million KRW from the province), with support available for up to 10 years.
Seonyang Soju will attach promotional labels to 400,000 bottles of "Margeul Lin" soju to attract the attention of farmers in the province.
The province plans to conduct promotional activities considering the elderly’s access to information, including public service advertisements, distribution of promotional materials, and farmer education.
Governor Kim Taeheum said, "Since soju holds a special place in the hearts of rural seniors, promoting the farmland transfer policy through soju bottle labels will be more effective than any other method," adding, "We ask for the active interest and participation of farmers in the farmland transfer project, which is key to improving the structure and system of agriculture and rural communities."
Meanwhile, the province is investing 3 billion KRW this year to promote the activation of farmland transfer among elderly farmers and plans to expand the project to visualize agricultural and rural structural reform by 2026.
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