Action Square Signs Publishing Agreement for 'Samguk Blade' with Vietnam's VTC Mobile

Action Square announced on the 13th that it has signed a publishing contract for ‘Samguk Blade’ with VTC Mobile, the largest game publisher in Vietnam. VTC Mobile is a subsidiary of the Vietnamese state-owned enterprise VTC and is the industry’s number one publisher, holding a 20% market share in Vietnam.

Kim Yeon-jun, CEO of Action Square, and Nguyen Viet Quang Minh, CEO of VTC Mobile, signing the agreement. Photo by Action Square

The publishing contract signing ceremony took place yesterday at Action Square’s headquarters. Through this contract, Action Square has partnered with VTC Mobile to enter the Southeast Asian market with its flagship intellectual property (IP), Samguk Blade. Recently, many game companies have been focusing on the Southeast Asian market, which has a high proportion of young population, to achieve external growth.

Kim Yeon-jun, CEO of Action Square, stated, “With this contract, we have secured a new pipeline in the Vietnamese market, which is difficult to enter due to government approval requirements. We will strengthen our presence in Vietnam to target the rapidly emerging Southeast Asian market for mobile games and gradually expand our user base.”

Samguk Blade is Action Square’s representative action role-playing game (RPG). It combines the original story of the Romance of the Three Kingdoms with exhilarating action based on Unreal Engine. From the development stage, it received high expectations and attention, ranking 4th in Google Play’s top grossing games shortly after its release. It is a steady seller that has maintained consistent popularity with 3 million downloads in the domestic market.

Recently, Action Square developed an idle genre game using the Samguk Blade IP called ‘Samguk Blade Kiugi’ and officially launched it in over 170 countries. While inheriting the core elements of the previous work, it showcases stunning 3D graphics using Unreal Engine 5 (UE5). A launch commemorative event is currently underway, and until the 28th, various rewards that help gameplay are being given daily to users who log into the game.

This content was produced with the assistance of AI translation services.