'Seoul Myeongso' Shinsegae Square Surpasses 200,000 Visitors in Just Ten Days

Main Branch Foreign Sales Up 43.5%
Adding More Attractions with New Video

Shinsegae Department Store announced on the 12th that the number of visitors to Shinsegae Square, created outside the main store on the 1st, exceeded 200,000 in just ten days. Shinsegae Square is part of 'Myeongdong Square,' an outdoor advertising free display zone that covers the area from Myeongdong to Euljiro in Seoul with video media. Shinsegae Department Store refurbished the main store's exterior media facade, which attracted 1 million visitors last year, to create Shinsegae Square.

Citizens enjoying the video at Shinsegae Square. Provided by Shinsegae Department Store

At Shinsegae Square, the number of visitors increased by about 59% compared to January 1-10 last year, and the average stay time also increased by about 50%. During the same period, sales from foreign customers at the main store rose by 43.5% compared to last year. According to Seoul's real-time urban data, on the 9th and 10th of this month, the peak crowd in the Myeongdong tourist district exceeded 40,000 people each day at 6 p.m., when Christmas videos were played at Shinsegae Square. The company analyzed that the video content and immersive experience delivered through the 1,292㎡ giant digital signage (a display installed in public or commercial spaces), which is the size of three basketball courts installed on the main store's exterior wall, attracted visitors.

From that day, Shinsegae Square also features key scenes from the animation 'Arcane Season 2,' which is based on the world and characters of the popular game 'League of Legends.' Additionally, until January next year, customers who post short-form videos using Shinsegae Square on their personal social networking services (SNS) will be entered into a draw to win wireless headphones, earphones, and Shinbaek Rewards.

Lee Seong-hwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, "Shinsegae Square, refurbished with overwhelming size and diverse video content, is attracting many visitors and contributing to the revitalization of the main store and nearby commercial districts. We will lead the globalization of Myeongdong with a variety of light festivals."

This content was produced with the assistance of AI translation services.