[Click eStock] "Naver, AI Utilization Strategy Concrete... Expected to Reflect in Stock Price"

On the 12th, SK Securities evaluated that if NAVER's future artificial intelligence (AI) strategy is well implemented in actual services, it could be reflected in the stock price. Accordingly, they maintained a 'Buy' investment rating and a target price of 240,000 KRW.

Nam Hyoji, a researcher at SK Securities, stated, "At yesterday's 'DAN24' event, the current status of AI application in major businesses and future service strategies were shared."

The core is the 'On-Service AI' strategy. Through this, the goal is to expand AI technology application in search, Places, content, and shopping, strengthen linkage between services, and monetize them. In the first half of next year, by introducing 'AI Briefing' on mobile, generative AI search will be advanced, personalized recommendations for Home Feed and Clips will be enhanced, and connections with NAVER services will be strengthened.

Researcher Nam explained, "With the advancement of the advertising platform, automatic bidding, enhanced targeting, and assistance in ad creation are expected to increase execution and conversion rates for SME advertisers. Additionally, personalized shopping screens and content will be provided, and membership benefits and delivery will be strengthened."

In particular, he analyzed, "In logistics, which has been a weakness of NAVER Shopping, the 'Arrival Guarantee' service has been rebranded as 'NAVER Delivery,' expanding time-slot deliveries and developing quick commerce, which is expected to lead to a rebound in transaction growth."

Nam forecasted, "From the end of this year to the first half of next year, the visions presented by the company will be materialized. If they are well implemented in actual services as planned, it will resolve the thirst for revenue growth that has suppressed the company's stock price over the past one to two years."

This content was produced with the assistance of AI translation services.