"Daegu Dessert Hotspot"... Shinsegae Department Store Sweet Park 100 Days, Sales Up 2.4x

Popular Verified Dessert Brands Gather
Attracting Young Customers in Their 30s and 40s

Shinsegae Department Store announced on the 11th that sales at the dessert specialty zone 'Sweet Park' in its Daegu branch more than doubled within 100 days of opening.

Sweet Park, which opened on July 25, recorded a cumulative visitor count of 1.6 million over the 100 days since its launch. Sales also increased by 2.4 times compared to the same period last year. The company attributed this growth to the gathering of dessert brands that have proven popular nationwide, such as 'Pierre Marcolini' and 'Gariguette.'

In fact, since Sweet Park opened, the age group purchasing desserts has become younger. The proportion of customers aged 30 and under increased from the previous 40% range to 45%, and those aged 40 and under accounted for 73%.

To celebrate the 100-day anniversary of Sweet Park's opening, Daegu Shinsegae Department Store is offering various pop-up stores and brand-specific shopping benefits. Notable pop-ups include 'Provence.P,' which offers croggles combining the best of croissants and bagels; 'Brussels Fry,' a Belgian-style fries specialty store from Haengguk-dong, Suwon; and 'Candy Kittens,' known for its chewy jelly.

The hamburger brand Shake Shack is giving away a soda with the purchase of a Shack Stack until the 30th, and Browter & Half Coffee is upgrading the size of its signature Buttercream Latte for purchases made until the 17th. Paul Bassett is offering a free Latte Langue de Chat gift with purchases over 15,000 won until the 17th.

Choi Won-jun, Executive Director in charge of food at Shinsegae Department Store, said, "We will continue to introduce trendy eateries and fresh content to make Daegu Sweet Park one of the nation's top 'gastronomic sanctuaries.'"

This content was produced with the assistance of AI translation services.