[Concall] TVING "Expect to Reach Breakeven Within the Year... Considering Account Sharing Restrictions"

CJ ENM Q3 Earnings Conference Call
"20% Churn Feared Due to KBO League Ending"
Content Enhancement and Traffic Advertising Monetization Strategy

Choi Joo-hee, CEO of TVING, stated during CJ ENM's Q3 earnings conference call on the 7th, "Even considering investments in the KBO, losses have significantly decreased and subscribers have continuously increased," adding, "Based on this, we expect to achieve the break-even point (BEP) within this year."

TVING secured exclusive online broadcasting rights for the KBO League this year, leading to a substantial increase in subscribers. According to Mobile Index, the monthly active user (MAU) index for Q3 surpassed 7.8 million. TVING's revenue reached 121.3 billion KRW, a 55.6% increase compared to 78 billion KRW in the same period last year.

CEO Choi said, "We are monitoring traffic trends after the KBO League season ended, and currently, traffic is maintained at about the level of Mondays when there are no games during the baseball season," adding, "(Overall) it seems that 5-10% of the baseball season traffic has dropped."

She further explained, "This figure is more than 10% higher in terms of daily active user (DAU) index compared to February and March of this year when no baseball games were broadcast."

However, CEO Choi noted, "Assuming the subscriber count at the end of the KBO League season is the maximum, there is a concern that 20% may churn, so we are continuously preparing various content."

TVING announced plans to pursue growth next year through differentiated sports broadcasting and converting traffic into advertising business revenue. CEO Choi stated, "Netflix's account sharing restriction policy led to a 15-20% increase in subscribers, and TVING is also reviewing this."

This content was produced with the assistance of AI translation services.