Le Mouton "Will Take Legal Action Against Copycat Products"

Le Mouton.

LeMouton, a brand long loved as "comfortable shoes" and "travel shoes," announced on the 7th that it will take legal action against counterfeit products that imitate the design of its products.

LeMouton is a comfortable shoe brand developed over 8 years by applying its patented fabric "H1-TEX," which enhances breathability and elasticity by combining natural merino wool with the company's know-how.

The brand developed its products based on the philosophy of "We do not release products unless they are comfortable." As a result of releasing only 1 to 2 pairs per year with great care, it has been recognized by consumers for a long time, showing a high satisfaction rating of 4.9 out of 5 despite having hundreds of thousands of reviews.

Due to this high popularity, recently, counterfeit products that only imitate the design of LeMouton brand products have begun to appear one after another.

These counterfeit products copy the external features of LeMouton products, such as stitch line designs, outsole shapes, and bottom forms. They advertise using brand keywords like "LeMouton" on online shopping malls, causing confusion among consumers.

Heo Min-su, CEO of UjooTech, which operates LeMouton, said, "LeMouton develops products with the brand philosophy of 'We do not release products unless they are comfortable.' According to this philosophy, we directly develop and manage the entire process from yarn to fabric to shoes to achieve exceptional comfort."

He added, "Due to indiscriminate imitation causing inconvenience to consumers and resulting in reported damages, we plan to take active measures such as legal action to address the confusion."

This content was produced with the assistance of AI translation services.