Ulju-gun, Ulju Pear Big Success '400t $1.5 Million Export Contract to the USA'

Supply Agreement with Three US Import Buyers

Successful Development of New Market in Hawaii

Ulju-gun, Ulsan City has signed an export contract worth 1.5 million USD to supply more than 400 tons of Ulju pears annually to three US import buyers.

From the 29th of last month to the 6th, Ulju-gun dispatched the "Ulsan Ulju Pear US Export Promotion and Publicity Team" to Los Angeles and Hawaii in the United States to conduct tasting, promotion, and sales events for Ulju pears.

This event was promoted to enhance the image of export products by dispatching a promotion team to the United States, the largest export market for Ulju pears, and to explore ways to expand export market channels by understanding local conditions.

The export promotion team included County Governor Lee Soon-geol, Ulsan Horticultural Cooperative, local cooperatives, the Korea Agro-Fisheries & Food Trade Corporation (aT) headquarters, and exporting farmers.

The promotion team held sales events at H-mart in Buena Park, LA County, the Chinese market SEAFOOD Market, and the Don Quijote store in Hawaii.

The Ulju-gun promotional team is holding a sales promotion event at the SEAFOOD Market and Hawaii Don Quijote stores in the Buena Park area of LA County.

They also visited the aT Korea Agro-Fisheries & Food Trade Corporation LA branch to discuss the current distribution status in the US and counter-strategies against the increasing market share of Chinese pears in the US market, and discussed close cooperation plans with local buyers and supermarket officials to expand Ulju pear exports.

In particular, the export promotion team received on-site orders for shipment of 8 trucks (120 tons, 530 million KRW) from importers starting from the 5th to the 12th, achieving significant results. Additionally, they achieved the new export of 15 tons of Ulju pears to Hawaii starting this year.

Furthermore, it was agreed to supply more than 400 tons of Ulju pears annually, worth approximately 1.5 million USD, to the three import buyers who participated in this event.

They also signed agreements on improvement plans such as enhancing Ulju pear brand packaging for local market penetration, expanding small packaging, pursuing differentiation from Chinese pears, and strengthening promotional activities.

Governor Lee Soon-geol said, “We will provide proactive support for Ulju pear exports to help local pear farmers,” and added, “We will pioneer overseas markets through active marketing and promote Ulju pears to the world.”

Ulju-gun is conducting a promotional event to expand the export of Ulju pears to the United States.

This content was produced with the assistance of AI translation services.