Popular YouTuber with 3.55 Million Subscribers, ‘Heungsami’, Appointed as Pohang Tourism Ambassador to Promote City’s Charm

Ambassador Appointed to Promote Pohang's Taste and Charm... Local YouTuber

Mayor Lee: "Various Collaborations Will Enhance the City's Brand Value"

On the 22nd, Pohang City appointed Lee Doo-hyung of the popular YouTube channel ‘Heungsam-ine,’ which has 3.55 million subscribers, as an ambassador for Pohang City.

Mr. Lee Doo-hyung (right) of the popular YouTube channel 'Heungsamine' and Lee Kang-deok, Mayor of Pohang.

The YouTube channel ‘Heungsam-ine’ has been loved since 2017 for its unique honest style and lively mukbang content.

In particular, Lee Doo-hyung has promoted local seasonal agricultural specialties and tourist attractions by showcasing delicious recipes using regional products such as wild raspberries, passion fruit, apple mango, and anglerfish.

With this ambassador appointment, the city plans to actively promote various representative local agricultural specialties and tourist spots such as spinach, chives, apples, and gwamegi in collaboration with Lee Doo-hyung, thereby enhancing the city’s brand value.

Lee Doo-hyung expressed his aspirations, saying, “Pohang is a place where the diverse flavors of mountains, fields, and sea come together with warm people. I am honored to have the opportunity to serve as Pohang’s ambassador, and I will do my best to let many people know the charm of Pohang through various content.”

Mayor Lee Kang-deok said, “As a local native, I expect him to play a significant role as an ambassador promoting the charm of Pohang, which has diverse tastes and attractions. Pohang City will also collaborate with the warm and friendly image of Heungsam-ine to effectively promote local agricultural specialties and tourism resources.”

Pohang City is also making efforts to promote the region by appointing local trot singer Jeon Yoo-jin and dolphin girl Ryu Yeon-joo as ambassadors.

This content was produced with the assistance of AI translation services.